The paper discusses the impact of the COVID-19 pandemic on rural tourism in Czechia. It points out that the catastrophic scenarios of the decline in tourism mainly concern urban destinations focused on foreign tourism. In contrast, rural destinations create an alternative. Some of them have even shown an increase in tourism in the 2020 summer season as compared to 2019. However, this new orientation requires investing in infrastructure, marketing and regional cooperation. Highlights Paper investigates the impact of the COVID-19 pandemic on rural tourism in Czechia. The decline in tourism mainly affected destinations focused on foreign tourists. Czech countryside gained domestic tourists due to natural, gastronomic and local attractions. The specificity of COVID 19 new outbreaks is its local or regional limitation. The COVID-19 epidemy has created an opportunity for the development of rural tourism. © 2020 Informa UK Limited, trading as Taylor & Francis Group.